These five issues show up on almost every trade website we audit. None of them require a rebuild to fix, and each one costs enquiries every week it stays in place.
The majority of your traffic is on a phone, often standing in a hallway looking at a problem. If the number is baked into an image or is plain text, you have added friction to the easiest conversion you will ever get.
People do not want to be told you 'service the wider region'. Name the towns and suburbs. It reassures the right customers and quietly filters out the ones who would waste your time.
A single thin page listing every service you offer cannot rank and cannot persuade. Each core service deserves its own page with the process, what is included, and photographs from that specific type of job.
If a visitor has to scroll to the footer to find a way to reach you, you have made contact a chore. Repeat the action after every section that builds confidence.
Half of enquiries arrive outside working hours. Without an automatic acknowledgement and a place where the lead is visible the next morning, they simply age until someone else calls back first.
Key takeaways
More from the blog
A website can look professional and still fail to convert visitors. Here's what service businesses should look at first.
Read itOne is a page. The other is a process. Understanding the gap changes what you invest in.
Read itResponse time shapes outcomes more than almost anything else in the pipeline.
Read itWell?
If you're serious about growing past word of mouth, I'd love to hear about your business.
